Blogging The Trip Northward.

Blogging The Trip Northward!
3/9/2007

The Trip
Wendy's Dad, whom I call "Pops", is turning 60. The family is getting together for this occasion... in Fairfax, VA. It snowed there yesterday... and we're heading that way!

[0430]
I'm up. Wendy's up. The kids are still asleep. Here shortly, I'll begin loading up the CRV and getting things organized. When I woke up, I thought of about three things I should have done yesterday evening... oh well! Once we're loaded and on the way, things will become routine. I just wonder how scared Scott is... after all, I coded ImmediateProof.com in 7 hours... this is a 14 hour trip!

What Good Is WebsiteTraffic...

Traffic!

Last week's KeyThing 24, and this week's KeyThing TV have really added a boost of traffic to the KeyThing website.

They combine for a total of 31.24% of our raw new traffic this week on the KeyThing site, and account for new sign ups to our newsletter.

Despite what anyone tells you, "Traffic" is not King. The conversion of traffic reigns supreme. What good is all the traffic if nothing is becoming of it?

Over the next few months, Scott and I are going to be focusing on key things to not only build traffic to a site, but then how to obtain the most wanted response from that traffic. It's an element most of the traffic building gurus seem to forget about, or altogether avoid.

I don't want to take away any of the big moments over the next few months, but I will say that now is the time for you to make sure you're subscribed to the newsletter, tuned into the podcasts and blogs, and watching KeyThing TV. It's going to take all our our media outlets to handle this big of an event.

It's just a matter of time...

It's Just A Matter of Time

An Australian state just joined the list of places world wide to ban YouTube. They justified the ban for fear of copy-cat attacks on students like the one posted to the site. While the ban only covers government ran schoools, banning youtube is nothing new.

Many coorporations around the globe ban the video sharing site. They view it as a huge waste of bandwidth, resources, and time.

The problem is there are still some businesses out there who have thier company video "hosted" on youtube.

My personal opinion of "company videos" being "hosted" on a site that caters to stupid human tricks, and last nights "did you see what so-and-so did?" clips boils down to one of ignorance.

I wouldn't want my company to be seen in the same light as some stupid video somebody else thinks is funny. I wouldn't want my visitors to my website see an empty page, or a "Blocked by coorporate firewall" message. I also wouldn't want my customers to get a nasty-gram from their IT department after visiting my site simply because I decided to host my video with a company blocked on their corporate firewall.

I respect my customers more than that.

But, I understand that some people just don't know any better. So, here it is, in plain english: If you respect your customers, do not host your company video on so-called "popular" video sites such as youtube.

Could you imagine it? A loyal customer of yours decides to check your website during a slow time at his job. He pulls up your website, and suddenly sees a big message on his screen that includes a big red X, and the words "Blocked By Firewall" right were your latest video is. He thinks nothing of it, and goes about his business. The next day, he comes into work, but can't log in. He calls I.T. to report a problem, and is told his access has been revoked because of a violation of company policy, and that he needs to report to his supervisor immediately.

Even if the local I.T. department decided to re-instate his access, and even if his supervisor decided not to put anything on record... how do you think your loyal customer is going to feel about YOU? How many people do you think he'll tell not to visit your site?

Just avoid all of that mess. It's much easier.

~Andy
KeyThing Marketing Technologies
KeyThing TV